A
half hour 13 episode TV program in Bahasa Malaysia/English. It’s
about discovering parenthood. An infotainment program which provides
information in a fun and entertaining format. It’s 3R all
grown up and having kids. Targets young people thinking of having
a child or in the midst of raising a family, first time parents
and predominantly female 25 to 35 years, educated and urban skewed
Objective
To educate young parents and parents to be about the issues and
intricacies of parenthood. Be relevant to the target audience in
terms of content and people feature
Entertain the viewers in the context of family entertainment.
|